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An Introduction to Article Writing and Marketing

Article Components

Each article you submit contains different article components and sections. While some sections carry more weight than others; each section must be crafted with care and foresight. A truly great article can increase traffic to your website.

Article Sections

• Article Title
• Article Keywords
• Article Summary
• Article Body
• Article Resource Box

Each one of these sections will be examined in upcoming editions of this series, but a few general ideas apply to each one.

• Proof your Work
  Credibility and expertise in your article’s subject matter can be diminished by typos or grammatical errors in any part of your article. Here’s a proof-reading tip: Read your work aloud. Often times this will help you catch mistakes you missed while reading the article to yourself silently.
• Keep Your Audience in Mind
  If you are writing an article on a technical topic, it’s fine to use technical terms, but be wary of alienating a wider target of readers with information they may not be ready to understand or digest.
• Keep An Ace Up Your Sleeve
  Always keep a tidbit of important information in reserve to make your readers want more. Remember, your article can generate traffic, so use the Resource Box to entice your readers to click on your website link.
• Be Clear and Concise in Your Writing
  A 500 word article will always out-perform a 1,000 word article. You are writing for a medium that embraces instant gratification: the Internet. Keep your articles clear and concise, so the reader can quickly comprehend the quality content you are sharing.

Remember, article marketing is about generating traffic and leading qualified prospects to your website.

In the next article on this subject, we take an in-depth look at creating a keyword-rich article title.