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An Introduction to Article Writing and Marketing

Article Marketing

• What is it?
• Why it works
• What’s in it for me?

Article Marketing is about writing quality original articles to promote you, your business, your products and your organization. It’s about exposure and pre-qualified traffic/visitor attraction back to your website. Remember, the more quality Back Links your website has, the better your PageRank is in search results.

The 3 Keys to Article Marketing

• Create great, original content to position you as an expert in your niche.
• Create great, original content that does not “sell” or promote in your article body content, but provides useful information for your reader.
• Submit your best original content frequently to publishing services like EzineArticles.com to build a steady stream of traffic back to your website.

“How can I promote myself if I can’t make a pitch in the article?”

The key concept is to use your article body to share your unique expertise. The Resource Box at the bottom of the article submission page is where you provide a link back to your website.

The Article Body Is Where You Give;
The Resource Box Is Where You Take ~ Christopher Knight, CEO, EzineArticles.com

Provide just enough information in the resource box to wet your readers’ appetite for more and they will be more inclined to visit your site. Make sure the information in your article body relates to the information in your resource box. Once at your site, you have the opportunity to deliver your pitch.

Another reason not to sell in your article body is that ezine and web publishers don’t want to re-publish sales literature. By keeping your promotional content within the Resource Box, you increase your article and link visibility and your chances of being republished.

Article marketing is about generating traffic and leading qualified prospects to your website.

In the next article on this subject, I will give you a brief overview of specific article components, helping you maximize the return from each and every article you create.